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questions & answers

"starter zone basics, free trial, free to play, foundational mechanics"

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"starter zone basics, free trial, free to play, foundational mechanics" 〰️

if you missed it

  • A full-service agency for gaming, in every context.

  • Creative minds with deep expertise in gaming subculture. A team that lives and breathes it every day, backed by a 20-year track record of success.

  • We are strategic and fiercely creative partners to brands that refuse to settle for mediocrity.

    • By uniting you with gamers and their communities.

    • By crafting content and connections that stick.

    • By creating bold, effective campaigns that drive real results.

  • “How are you still FULL HP?"

  • our strength is Simplifying gaming’s complexities.

    insight and creativity are our super power.

    Take risks others won’t (and see they’re not risks at all).

    Compromise and mediocrity are the enemy.

    Ticking boxes isn’t our game.

    When it gets tough, we see what people are made of.

    our clients are our greatest advocates and that’s game over.

we get asked this a lot

  • FULL HP provides a comprehensive range of services, including publishing solutions, digital marketing, community building, event management, esports engagement, influencer partnerships, and licensing opportunities.

  • Our deep understanding of gaming subcultures and communities, combined with our expertise in the MENA region, sets us apart. We focus on delivering tailored solutions that drive real engagement and measurable results for our clients.

  • Yes, FULL HP can absolutely help you write a brief! Whether you're looking to develop a creative campaign, plan an event, or refine your strategy, our team can guide you through the process of creating a clear and effective brief. Here’s how we can assist:

    • Defining Objectives: We’ll help you clarify the goals of your project, whether it’s increasing brand awareness, driving engagement, or launching a new game or product in the MENA region.

    • Target Audience: Together, we’ll identify your target audience, considering demographics, behaviors, and cultural nuances specific to MENA’s gaming community.

    • Key Deliverables: We’ll outline the essential components of the project, from creative assets to marketing strategies, and define clear timelines and milestones.

    • Tone and Messaging: We’ll help you establish the right tone and messaging that aligns with your brand and resonates with your audience, ensuring cultural relevance and engagement.

    • Budget and Resources: FULL HP can assist in determining a realistic budget and aligning resources needed to achieve your goals.

  • Yes, FULL HP is highly collaborative. We can work alongside your existing agencies to complement their work and ensure cohesive execution across all campaigns and strategies.

  • Yes, we can support talent acquisition for your team. We have deep expertise in human resources for gaming, esports, and digital marketing, helping you find the right people for your business needs.

  • Absolutely. We can adapt your existing content or campaigns to align with the cultural and market-specific needs of the MENA region, ensuring maximum relevance and impact.

  • FULL HP has access to state-of-the-art production facilities for content creation, video production, live streaming, and event broadcasting. We manage everything from creative concepting to final production.

  • Yes, FULL HP offers video production services, from creating video content for campaigns to live event production, ensuring high-quality results.

  • Yes, we have extensive experience in live streaming for gaming events, ensuring seamless production and engagement.

  • Absolutely. We have a broad network of industry contacts and can introduce you to reliable vendors who can support your needs.

Pricing and Process

  • We offer flexible pricing models depending on the project scope. Some engagements are fee-based consultancy services, while others may follow a rate card depending on the needs and structure of the partnership.

  • Our payment terms vary depending on the project scope and agreement, but we typically require a deposit with the balance due upon completion of the project.

  • We understand that different businesses have different needs. Let's discuss your situation to see if we can find a solution that works for both parties.

  • We typically provide quotations within 3-5 business days, depending on the scope of the project and the complexity of your requirements.

Market Strategy and Localization

  • We understand the cultural and business nuances of the MENA market, tailoring our strategies to ensure local relevance while leveraging global best practices to maximize impact.

  • Yes, each country in MENA has its own cultural nuances and gaming communities. We tailor our strategies to each market to ensure relevance and effectiveness, while maintaining a consistent brand message.

  • Yes, there are cultural and regulatory considerations in MENA. Certain content may be deemed inappropriate or sensitive, and we can guide you through what works best in each country.

  • The gaming ecosystem refers to the interconnected network of game developers, publishers, hardware manufacturers, esports teams, content creators, influencers, and the gaming community itself. FULL HP navigates this ecosystem to ensure success for our clients.

  • One of the biggest challenges is localization—not just translating language, but adapting content to align with local cultural, legal, and consumer expectations. We help mitigate these challenges with expert localization services.

  • Yes, certain content may be subject to regulatory or cultural restrictions in the MENA region. FULL HP can guide you through the regulatory landscape to ensure your game complies with local laws and cultural sensitivities.

  • Female gamers are an important and growing demographic in MENA. While there are cultural considerations, there are effective strategies to engage female gamers, and FULL HP can guide you in doing so successfully.

Community and Engagement

  • FULL HP specializes in connecting brands with gaming communities, creating tailored campaigns, influencer partnerships, and esports events that resonate with gamers in the region.

  • Yes, we offer comprehensive community management services to build, nurture, and engage online gaming communities, fostering loyalty and sustained engagement for your brand.

  • We have a robust network of influencers across various gaming subcultures. We help brands identify and partner with the right influencers to enhance credibility, expand reach, and engage meaningfully with gamers.

  • Yes, we work with a network of exclusive influencers and content creators across MENA. These creators are highly influential within their communities and can drive significant engagement for your brand.

  • Yes, in-game advertising is a great way to engage players. FULL HP can help you develop in-game ad strategies that integrate naturally within games, providing value without disrupting gameplay.

Event Planning and Support

  • We specialize in a wide range of events, from gaming tournaments and esports competitions to brand activations, live streams, and influencer-driven engagements designed to connect with your target audience.

  • We provide end-to-end esports solutions, from tournament organization to content creation and broadcasting. Our team leverages deep connections with the gaming community to ensure impactful and engaging esports events.

  • We can help you approach and pitch your event to game publishers. Our strong relationships with publishers in MENA allow us to facilitate these conversations and align your event with their brand objectives.

  • Yes, we work with many brands who are interested in sponsoring gaming and esports events. We can help match you with sponsors who align with your event's goals.

  • Yes, we’ve worked with several esports teams to help them grow their presence, secure sponsorships, and engage with their fanbase.

ventures and Investment

  • Absolutely. We can work with your team to refine or create a comprehensive strategy tailored to your objectives in the MENA region, ensuring long-term success.

  • Yes, FULL HP is open to investing in new ventures and startups, especially those within the gaming and esports ecosystem. We provide both strategic guidance and financial backing to support growth.

  • MENA is one of the fastest-growing regions for gaming, with a young, tech-savvy population and strong government support for digital and gaming initiatives. The demand for gaming content, esports, and entertainment is booming, making it an attractive market for investors.

  • FULL HP provides strategic guidance to startups, helping them refine their business models, pitch decks, and growth strategies to attract investors. We also leverage our network of venture capitalists and investors to connect promising gaming ventures with funding opportunities.

  • Esports, mobile gaming, and gaming infrastructure are among the top sectors attracting significant investment. Additionally, digital content creation, streaming platforms, and gaming services are growing areas of interest for investors.

  • Yes, FULL HP helps startups prepare for fundraising by refining their business strategies, identifying key growth metrics, creating compelling pitch materials, and making introductions to relevant investors in the MENA region.

  • Investors should look at several factors, including the startup’s target audience, monetization strategies, community engagement, scalability, and how well it’s positioned to adapt to the MENA market. FULL HP can help both startups and investors evaluate these elements.

  • Yes, FULL HP is open to investing in new ventures within the gaming and esports ecosystem. We look for startups that demonstrate strong growth potential and alignment with the gaming culture in the MENA region.

  • The investment size varies depending on the stage of the startup. Seed-stage investments can range from $100K to $1 million, while more mature startups may receive investments in the range of $5 million or more from venture capital funds.

  • We leverage our network to connect startups with the right investors and venture capital firms. We also help founders refine their pitch and build investor relationships based on long-term value creation and mutual benefit.

  • Several MENA governments, including those of the UAE and Saudi Arabia, have launched initiatives to support the gaming industry, such as tax incentives, incubators, and funding programs aimed at accelerating growth in gaming and esports sectors.

  • The timeline for securing investment can vary widely, but generally, it can take anywhere from 3 to 9 months depending on the maturity of the startup, investor interest, and market conditions.

  • Yes, MENA countries have different regulatory frameworks for investments, especially in gaming, which involves cultural, legal, and content restrictions. FULL HP can guide startups and investors through the regulatory landscape to ensure compliance.

  • FULL HP helps startups create sustainable growth strategies by optimizing their monetization models, expanding their community engagement, and leveraging data to make informed scaling decisions, ensuring responsible use of investor capital.