Purpose: To assess the brief’s current state, identifying gaps and vague or incomplete elements that could hinder successful execution.

Steps:

1. Client Brief Analysis

   • Review the brief to identify missing, unclear, or incomplete elements.

   • Note areas where objectives, audiences, or market data are too broad or vague.

2. Target Health Assessment

   • Determine key areas that need clarity or resources to reach “Full Health.”

   • Identify audience-specific challenges, such as engagement strategies, messaging needs, and potential competitive barriers.

3. Stakeholder Alignment

   • Hold discussions with the client to clarify priorities and set realistic goals.

   • Develop a shared understanding of what “Full Health” success looks like for this project.

4. Market and Audience Insight Gathering

   • Conduct market and audience research to supplement gaps in the brief.

   • Gather existing data on consumer behavior, cultural trends, and competitive landscape relevant to the brand’s objectives.

Purpose: To create a structured strategy that brings clarity to the client’s brief and aligns resources to address identified challenges.

Steps:

1. Define Success Metrics

   • Establish KPIs and success metrics that align with the client’s goals.

   • Include metrics for brand awareness, audience engagement, conversions, or any specific commercial outcomes.

2. Resource and Capability Mapping

   • Identify the necessary resources, both in-house and external, required to deliver on the brief.

   • Map out talent and skills within FULL HP’s network that can address each area of need, including influencers, creative strategists, market researchers, and operational support.

3. Roadmap Creation

   • Develop a project roadmap that outlines each step from Low Health (current state) to Full Health (optimal state for launch).

   • Sequence key activities, such as content creation, influencer integration, and platform deployment.

4. Budget and Commercial Planning

   • Prepare a budget based on resource needs, desired outcomes, and project complexity.

   • Propose budget allocations that maximize ROI, focusing on high-impact activities that align with the brand’s goals.

5. Client Approval and Commitment

   • Present the strategy to the client for approval, ensuring all stakeholders are aligned on the project direction, timeline, and budget.

Purpose: To finalize the plan, ensuring the project is fully equipped to launch and achieve its goals.

Steps:

1. Fine-Tune Resources and Tools

   • Confirm the allocation of all resources, adjusting for any last-minute client feedback or market changes.

   • Ensure that tools and technology (e.g., tracking, analytics, CRM) are set up to monitor KPIs in real time.

2. Audience Testing and Feedback Loops

   • Where applicable, conduct pre-launch testing (e.g., focus groups, soft launches) to gather feedback from the target audience.

   • Use this feedback to make final adjustments to messaging, creative assets, or platform choices.

3. Internal Quality Assurance

   • Conduct a final internal review of all deliverables to ensure quality and consistency with the approved strategy.

   • Verify that each component aligns with Full Health standards and objectives.

4. Launch Preparation and Risk Mitigation

   • Prepare the launch with contingency plans for potential issues (e.g., platform errors, engagement challenges).

   • Ensure all team members and stakeholders are briefed on project roles, responsibilities, and escalation procedures.

At the end of the "Low Health to Full Health" planning process, the project will be fully equipped to move into the creative and tactical execution phase. By following these structured steps, FULL HP ensures that every project starts with a clear, strategic foundation and is optimized for achieving impactful results.

The "Low Health to Full Health" approach provides a rigorous foundation, making sure each project receives the right resources, planning, and strategic focus. It allows FULL HP to operate effectively within the dynamic gaming and digital media markets, delivering value through deep audience insight, tactical resource allocation, and precise commercial alignment.

With this methodology, FULL HP positions itself as a proactive, strategic partner, ensuring that clients move from uncertain beginnings to fully optimized, goal-oriented outcomes.