Is FULL HP’s foundational planning methodology, not just a smart play on words with gaming terminologies, designed to take a client’s brief from an initial, often unclear state (Low Health) to a robust, fully-realized strategy (Full Health) that’s ready for execution.

In gaming terms, “HP” represents health, and a Low HP situation indicates missing, vague, or incomplete elements in a brief. Our methodology identifies gaps and defines precise goals, resources, and strategies to guide in solving complex audience challenges across targeted markets.

This ensures each project is thoroughly prepared to deliver impactful results. By clarifying objectives, allocating the right resources, and setting clear metrics, FULL HP prepares clients for success before any creative or tactical execution begins.