The Rise of Creative Sports Formats

The rise of creative sports formats like the Baller League is reshaping how we play and watch sports. With a focus on fast-paced action, celebrity appeal, and fan engagement, these formats blend tradition and innovation to attract younger audiences and casual fans. As sports adapt to the digital-first world, leagues like this are turning games into cultural events, sparking both excitement and debate about the future of sports. What’s next in other markets like Saudi Arabia?